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GamePro Discusses Communication, Community Managers and Confusion

May 03, 2010 // jgonzo

Just what exactly does it mean to work in community for a video game company? What are our responsibilities and how do we maneuver within our own corporate rules? AJ Glasser from GamePro recently interviewed several community managers and their counterparts to ask them about the definitions and responsiblities of working in community. Our very own Sr. Community Manager Seth Killian was asked about his role in the company:

When it comes to transparency, Killian tries to answer as many questions from fans as he can — and always explains to them why he can’t answer certain questions. “There’s a lot of cases where people are asking for information I can’t talk about right now, or about things that I just don’t know or information I just don’t have,” he says. “Total transparency is not what we do here, but I try to tell them as much as I can.”

The feedback part has proven to be harder — and not just because he’s dealing with a Japanese company that carries a reputation for isolation. In addition to weeding through fan criticism (like moderators of old) and channeling that into information a developer can use to improve their games, he also has to encourage the developers to be open to the criticism — and to get out there and interact with their own community once in a while.

“I do my best to drag out my producers to every one of [the live events I host], because there’s nothing like seeing real fans to soften up even the hardest producer and to really see the enthusiasm and the love that people have for a lot of these products,” he says. “It inspires them and, I think, opens them up to discussing issues that people really want to talk about relating to the game.”

So there’s a peek at some of our general goals here at Capcom . As community grows within our company, expect for us to be doing a lot more to make your community experience the best that we possibly can.

Give the article a good read , as it’s well written and proves to be insightful.